Hey,

I hope all is good!

Let's get to it:

Combine your business content and hobby!

I've mentioned this before but combine your business niche with your hobby for stand out visual videos.

Stuck? Then use ChatGPT!

I prompted as an example:

"I am a Business Coach and my hobby is road biking suggest 5 short form video ideas"

ChatGPT came back in seconds:

1. "Business Lessons from the Road" – Share a key business insight while riding, like how endurance in cycling mirrors perseverance in entrepreneurship.
2. "Speed vs. Strategy" – Compare sprinting on a bike to rapid business growth and discuss when to push hard versus when to pace yourself for long-term success.
3. "Gear Matters in Business & Biking" – Showcase essential road biking gear and relate it to having the right tools and strategies for business success.
4. "Climbing Hills & Overcoming Challenges" – Use a tough hill climb as a metaphor for tackling business obstacles and how to push through.
5. "Morning Ride, Morning Mindset" – Share your morning cycling routine and how it sets the tone for productivity and leadership in business.

Would you like any of these tailored more toward your specific coaching niche?

I think these are great! ... and yes you could go more specific and prompt better.

Be like Netflix! (Hat Tip to Gareth Lamb)

When you are creating content for your channels, it's easy to go too broad and try to accommodate everyone and lose focus.

THINK: Will your viewer want to come back for more? Is there a consistent thread or topic to follow so they will BINGE watch your content like they do a Netflix series?

What I've been watching

The channel 'Itchy Boots' has blown me way, one Dutch women (Noraly) on the road filming and editing.

She grabs attention with a coming up section, uses multiple camera angles and sometimes a drone to keep things flowing plus great storytelling.

She ends the video making you want to continue to the next.

Here content is divided into series so you aren't overwhelmed.

You get inspired that there are a lot of kind and helpful people all over the world despite the gloomy times we may be in.

It's pure escapism for viewers who feel like they are on the journey with her ... with a lot of risk attached though!

👉 Watch an example.​

What can you apply from watching Itchy Boots to your own videos and niche?

​
Speak soon,

Jules

​VideoHero​

💥 ps.

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